Costelata: In 2023, Costelata was launched with the purpose of reinventing the preparation of beef ribs. The visual identity and packaging pay tribute to the tradition of fogo de chão and its ties to the Brazilian countryside, using the concept “new pioneers of barbecue” and an icon of a cowboy on horseback. Paired with an elegant color palette, this icon brings sophistication to the language. The product is represented through an illustration style that explores rib anatomy without photography, while the can’s contours are used creatively as a graphic element, sometimes integrating with the illustrations and sometimes framing messages.

As a designer and creative director at Pharus. 

🏆 Winner at the Brazilian Design Awards (Silver Medal) & selected to the 2025 Brazilian Design Bienalle
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2023