Work experiences 💼:
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PHARUS BRIGHT DESIGN 
PARTNER & CREATIVE DIRECTOR (Aug. 2021 - Dec. 2025)
PARTNER & DESIGN DIRECTOR (Jan. 2020 - Jul. 2021)
DESIGN COORDINATOR (Oct. 2017 – Dec. 2019)
SENIOR DESIGNER (May. 2014 – Oct. 2017)

GAD' LIPPINCOTT
DESIGNER (May 2013 – May 2014)
JUNIOR DESIGNER (Apr. 2012 – May 2013)

INTERNSHIPS
VOGA (Oct. 2011 – Mar. 2012)
ESTÚDIO INFINITO (Mar. 2011 – Sep. 2011)
USP: CULTURE AND EXTENSION (May 2009 – Dec. 2010)
THE WAY UP (May 2008 – Oct. 2008)


Recent Recognitions 🏆:
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  • D&AD (Wooden Pencil - 2025)
  • IF Design Awards (Gold Award - 2024)
  • Brazilian Design Bienalle (2 Highlights - 2025)
  • BDA - Brazilian Design Awards (Gold Medal - 2024)
  • ABRE Packaging Design Awards (Silver Medal - 2024)



It’s Luca, B.

I am a designer and creative director with over 18 years of experience developing brand language and identity systems. Throughout my career, I have specialized in creating and articulating stories through design, both as a practitioner and as a team leader. My portfolio includes projects for clients such as Coca-Cola, Google, Natura, and Estúdio Campana, among others. My work has been recognized by international awards including D&AD, the IF Gold Award, BDA, and the Brazilian Design Biennial. I’m particularly interested in design not only as a tool for translating strategy into form, but as a language and a way of thinking in its own right that helps shape how ideas take form in the world.

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São Paulo, Brazil