Avon LOV|U is Avon’s new fragrance, which approaches love in an innovative and contemporary way. The bottle design, based on a reinvention of the classic heart icon, symbolizes a complete love, not one idealized as “halves.” The two ellipses of the shape come together when handled, revealing the living icon of Avon Lov|U. This flexibility allows for product variants and future relaunches, while conveying a powerful and distinctive message for the brand. The solution is also economically viable, as it leverages an existing cap within Avon’s ecosystem.

As a designer and creative director at Pharus.

🏆 Winner at the Brazilian Design Awards (Silver Medal), at the ABRE Packaging Awards (Silver) & selected to the 2025 Brazilian Design Bienalle
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2022