https://itsluca.com It's Luca Mon, 16 Feb 2026 15:01:18 +0000 https://itsluca.com en https://itsluca.com/Nature Wed, 11 Feb 2026 13:27:55 +0000 It's Luca https://itsluca.com/Nature Natura Naturé Rebrand: Natura Naturé’s relaunch reimagined the brand’s identity through an immersive experience of “brincar livre na natureza” (free play in nature). Inspired by the theory of loose parts, the redesign transformed packaging into stackable totems, integrating characters shaped by natural elements. The new visual language replaced traditional packshots with narrative-driven photography, turning packaging into an interactive storytelling medium that fosters creativity, strengthens brand positioning, and deepens children's connection with nature.Project Scope: Packaging Design, Shape Design, Visual Language, Creative Direction for Photoshoot, Brandbook and Brand Toolkit As a designer and creative director at Pharus. 🏆 Winner at D&amp;AD (Wooden Pencil), Brazilian Design Awards (Gold Medal), ABRE Packaging Awards &amp; selected as one of the highlights at the 2025 Brazilian Design Bienalle__2019-2024 <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/edd49abcd08af7129c78948470ff4a087083576bba93466c7868aad0b66a9185/Nature-01.png" data-mid="244760968" border="0" src="https://freight.cargo.site/w/1000/i/edd49abcd08af7129c78948470ff4a087083576bba93466c7868aad0b66a9185/Nature-01.png" /> <img width="2800" height="1575" 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src="https://freight.cargo.site/w/1000/i/dae7ca89828ef4468e8f95a6d006177080c818b9ddb01f6b0022c0bb04507366/Nature-12.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/57a6dab716d457fc813460baa17b1d3c4df6914c71fd1a2265f1c23a2d759dac/Nature-13.png" data-mid="244760980" border="0" src="https://freight.cargo.site/w/1000/i/57a6dab716d457fc813460baa17b1d3c4df6914c71fd1a2265f1c23a2d759dac/Nature-13.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/e30cf34a4c84a40f834f945d92cfcd06099e9269374e80c4652532e76bd7166a/Nature-14.png" data-mid="244760981" border="0" src="https://freight.cargo.site/w/1000/i/e30cf34a4c84a40f834f945d92cfcd06099e9269374e80c4652532e76bd7166a/Nature-14.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/f644b1c51c460f92e4b44b28878c048320f6f1ab53a87d4338ae3ae3197e53e7/Nature-15.png" data-mid="244760982" border="0" src="https://freight.cargo.site/w/1000/i/f644b1c51c460f92e4b44b28878c048320f6f1ab53a87d4338ae3ae3197e53e7/Nature-15.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/1f91036b4e97ab0c5548e5283c72f24bcae3c938313df3b3207ae5430d4f5641/Nature-16.png" data-mid="244760983" border="0" src="https://freight.cargo.site/w/1000/i/1f91036b4e97ab0c5548e5283c72f24bcae3c938313df3b3207ae5430d4f5641/Nature-16.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/4e0c878a54769aefc7b7b83820b8283af5d698795395df6f5880fff50d1bd99c/Nature-17.png" data-mid="244760984" border="0" src="https://freight.cargo.site/w/1000/i/4e0c878a54769aefc7b7b83820b8283af5d698795395df6f5880fff50d1bd99c/Nature-17.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/d3686ea6bd91d7190938b67ff1bbc7c1d32a6691b384c4b46b9d26065fcd9aea/Nature-18.png" data-mid="244760985" border="0" src="https://freight.cargo.site/w/1000/i/d3686ea6bd91d7190938b67ff1bbc7c1d32a6691b384c4b46b9d26065fcd9aea/Nature-18.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/0635343e78913c4521843f0fb3bd0217bbc68e24ce3fa4cbcae179345c651630/Nature-19.png" data-mid="244760986" border="0" src="https://freight.cargo.site/w/1000/i/0635343e78913c4521843f0fb3bd0217bbc68e24ce3fa4cbcae179345c651630/Nature-19.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/d98d98e36ec4539a039f56e9a3dddba06d6775a71604cd18ceacfe38f93ce7c0/Nature-20.png" data-mid="244760987" border="0" src="https://freight.cargo.site/w/1000/i/d98d98e36ec4539a039f56e9a3dddba06d6775a71604cd18ceacfe38f93ce7c0/Nature-20.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/64e54ce864013f426f7cc881c47ef5b7e86f5c89bfc3cc9cd9545a4d4922b493/Nature-21.png" data-mid="244760988" border="0" src="https://freight.cargo.site/w/1000/i/64e54ce864013f426f7cc881c47ef5b7e86f5c89bfc3cc9cd9545a4d4922b493/Nature-21.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/f1cb316db7eb2a646a8f978779a36bce8ae13c405c7c641f044b12901120f315/Nature-22.png" data-mid="244760990" border="0" src="https://freight.cargo.site/w/1000/i/f1cb316db7eb2a646a8f978779a36bce8ae13c405c7c641f044b12901120f315/Nature-22.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/fa2aff4f9706ff897f47c77fde4120616215da834a0d915b354a5f5aaa4218c9/Nature-23.png" data-mid="244760992" border="0" src="https://freight.cargo.site/w/1000/i/fa2aff4f9706ff897f47c77fde4120616215da834a0d915b354a5f5aaa4218c9/Nature-23.png" /> A little bif of the behind the scenes/ design play... <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/5285147fc87557203e1acc0fa360eca68ff8be0260cebea6122df8497f6ea6b2/Nature-24.png" data-mid="244760993" border="0" src="https://freight.cargo.site/w/1000/i/5285147fc87557203e1acc0fa360eca68ff8be0260cebea6122df8497f6ea6b2/Nature-24.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/c9d921c6f9d0ff2cec3cbba8f49c710fcbe9d7949b3bbce5daa6537a3243cbbf/Nature-25.png" data-mid="244760994" border="0" src="https://freight.cargo.site/w/1000/i/c9d921c6f9d0ff2cec3cbba8f49c710fcbe9d7949b3bbce5daa6537a3243cbbf/Nature-25.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/fc1429cd34d6d02ddd6d6ced377bc8eb33c0fef51b8a5f17ecf1eee25a2e6186/Nature-28.gif" data-mid="244761001" border="0" src="https://freight.cargo.site/w/1000/i/fc1429cd34d6d02ddd6d6ced377bc8eb33c0fef51b8a5f17ecf1eee25a2e6186/Nature-28.gif" /><img width="1270" height="838" width_o="1270" height_o="838" data-src="https://freight.cargo.site/t/original/i/1c6b282793d15f42e43905eba713f4756e8f1212851e3bc8192256653e179598/Nature-26.gif" data-mid="244760995" border="0" src="https://freight.cargo.site/w/1000/i/1c6b282793d15f42e43905eba713f4756e8f1212851e3bc8192256653e179598/Nature-26.gif" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/d74115f7ee7a2d50eb136070966f65e068de9d0c14a3030b5b14f9b4b092554b/Nature-27.png" data-mid="244760996" border="0" src="https://freight.cargo.site/w/1000/i/d74115f7ee7a2d50eb136070966f65e068de9d0c14a3030b5b14f9b4b092554b/Nature-27.png" /> &nbsp; https://itsluca.com/Bothanica Thu, 12 Feb 2026 17:18:35 +0000 It's Luca https://itsluca.com/Bothanica Natura Bothânica&nbsp;is the Natura's first line to bring together body and home products. The concept, visual language, and packaging were developed to highlight the high concentration of vegetable oils and the best of Latin American biodiversity. As a visual guide for the language, botanical monotypes were chosen—an illustration technique in which plants can imprint images of themselves. By combining the ingredients of the formulas, more than 12 monotypes were created to represent each of the brand’s fragrances. Inspired by the concept “the home shapes the body and the body shapes the home,” the project gave rise to a visual language that portrays “biographical homes,” revealing the identity of their inhabitants.&nbsp;Project Scope: Packaging Design, Visual Language, Creative Direction for Photoshoot, Brandbook and Brand Toolkit As a designer and creative director at Pharus. 🏆 Winner at Brazilian Design Awards (Silver Medal) &amp; selected as one of the highlights at the 2025 Brazilian Design Bienalle__2024 <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/be1c0e8f43a2cc2ebf34da3525575e832b1286d76dcbfc767c962d8ad3f8e794/Bothanica-01.png" data-mid="244769012" border="0" src="https://freight.cargo.site/w/1000/i/be1c0e8f43a2cc2ebf34da3525575e832b1286d76dcbfc767c962d8ad3f8e794/Bothanica-01.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/610dec1b50a9e8acf7970a1c5faeb35deadf70ad450e5c4192a757a13eee2744/Bothanica-02.gif" data-mid="244769026" border="0" src="https://freight.cargo.site/w/1000/i/610dec1b50a9e8acf7970a1c5faeb35deadf70ad450e5c4192a757a13eee2744/Bothanica-02.gif" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/479ff67b82811e0c85218f42f0fca122cab87a4281b08a06e8d3280dc9dc092a/Bothanica-03.png" data-mid="244769041" border="0" src="https://freight.cargo.site/w/1000/i/479ff67b82811e0c85218f42f0fca122cab87a4281b08a06e8d3280dc9dc092a/Bothanica-03.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/da94de2fe7694023cccd03e230963aeeb7f31f36ee27f47d7502dc1574644aef/Bothanica-04.png" data-mid="244769042" border="0" src="https://freight.cargo.site/w/1000/i/da94de2fe7694023cccd03e230963aeeb7f31f36ee27f47d7502dc1574644aef/Bothanica-04.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/e77f586796d7fea84e932fb4a7afada3975e49c3150bedbda581e9a776a6b235/Bothanica-05.png" data-mid="244769043" border="0" src="https://freight.cargo.site/w/1000/i/e77f586796d7fea84e932fb4a7afada3975e49c3150bedbda581e9a776a6b235/Bothanica-05.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/1334daad07f42d16da7f7816e712857a688f19fe4ec0c2ed3d634b05eca4116f/Bothanica-06.png" data-mid="244769044" border="0" src="https://freight.cargo.site/w/1000/i/1334daad07f42d16da7f7816e712857a688f19fe4ec0c2ed3d634b05eca4116f/Bothanica-06.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/f85d19748f257519b6c441cfe7803e04d7d88592ca93f26d093ab217dcc6b24b/Bothanica-07.png" data-mid="244769046" border="0" src="https://freight.cargo.site/w/1000/i/f85d19748f257519b6c441cfe7803e04d7d88592ca93f26d093ab217dcc6b24b/Bothanica-07.png" /><img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/782d99116450062bfa306aaf1b5dae070f862bfc8211a0cd34cbc1ddd043f428/Bothanica-08b.gif" data-mid="244770797" border="0" src="https://freight.cargo.site/w/1000/i/782d99116450062bfa306aaf1b5dae070f862bfc8211a0cd34cbc1ddd043f428/Bothanica-08b.gif" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/486a48f27a36b828b6d6ae967f42b6c8cb52367197c128350c84a008c3c3fd8a/Bothanica-09.png" data-mid="244769047" border="0" src="https://freight.cargo.site/w/1000/i/486a48f27a36b828b6d6ae967f42b6c8cb52367197c128350c84a008c3c3fd8a/Bothanica-09.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/f5fa5091c998985a9a47322cbb773a1a3c4c896489acdb79dad7513f96e689eb/Bothanica-10.png" data-mid="244769048" border="0" src="https://freight.cargo.site/w/1000/i/f5fa5091c998985a9a47322cbb773a1a3c4c896489acdb79dad7513f96e689eb/Bothanica-10.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/03aef3ed2662cc512f4e9266ffa0e88b29ccfe55bf5642a52fe1111c2202eb2f/Bothanica-12.png" data-mid="244769050" border="0" src="https://freight.cargo.site/w/1000/i/03aef3ed2662cc512f4e9266ffa0e88b29ccfe55bf5642a52fe1111c2202eb2f/Bothanica-12.png" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/61151a675d1099d1a5407dd2d86f5c5f51527c0b44acc41f373c2dd855a6baed/Bothanica-13a.png" data-mid="244769051" border="0" src="https://freight.cargo.site/w/1000/i/61151a675d1099d1a5407dd2d86f5c5f51527c0b44acc41f373c2dd855a6baed/Bothanica-13a.png" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/b2c4113d765bd37a73c16345707ec4953bd538b9a0c032e05e80f04321150010/Bothanica-13b.png" data-mid="244769052" border="0" src="https://freight.cargo.site/w/1000/i/b2c4113d765bd37a73c16345707ec4953bd538b9a0c032e05e80f04321150010/Bothanica-13b.png" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/bc46d7ca3796f1fb8c4bcdb33f5651d80e0ef25582122e5354006d58b9329b7d/Bothanica-13c.png" data-mid="244769053" border="0" src="https://freight.cargo.site/w/1000/i/bc46d7ca3796f1fb8c4bcdb33f5651d80e0ef25582122e5354006d58b9329b7d/Bothanica-13c.png" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/1b5e2a99ffc18e275be3256a08a1a3cc4b3f4e465b744aea6193275ff6231011/Bothanica-13d.png" data-mid="244769054" border="0" 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/><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/49c84b94bf90195ff8f0a8338603060ca03d90e1c2ba8143f05be4e5f7ed04da/Bothanica-25.png" data-mid="244769074" border="0" src="https://freight.cargo.site/w/1000/i/49c84b94bf90195ff8f0a8338603060ca03d90e1c2ba8143f05be4e5f7ed04da/Bothanica-25.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/56ee15c7542d539f7ebdde8c1ebd9126774944360738ee32b4afb73b93154f2a/Bothanica-26.png" data-mid="244769075" border="0" src="https://freight.cargo.site/w/1000/i/56ee15c7542d539f7ebdde8c1ebd9126774944360738ee32b4afb73b93154f2a/Bothanica-26.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/07adc27de2267dbc4ec5e546821e378abd21f3a1b10a6a4da4516639f9e70b6b/Bothanica-27.png" data-mid="244769076" border="0" src="https://freight.cargo.site/w/1000/i/07adc27de2267dbc4ec5e546821e378abd21f3a1b10a6a4da4516639f9e70b6b/Bothanica-27.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/95b82208988cffac408010db3448b6bd5c21e11ebce408bebb6ddac2f4677346/Bothanica-28.png" data-mid="244769078" border="0" src="https://freight.cargo.site/w/1000/i/95b82208988cffac408010db3448b6bd5c21e11ebce408bebb6ddac2f4677346/Bothanica-28.png" /> &nbsp; https://itsluca.com/Campana Sat, 22 May 2021 16:35:50 +0000 It's Luca https://itsluca.com/Campana Campana: for over 35 years, the Campana brothers have sought in the universe of materials and objects most familiar to Brazilians the inspiration to create, provoke and test the limits of the design. The visual identity for the Campana brothers Studio and Institute was inspired by this unique and desobedient perspective towards design. The surprising materiality of their work became the raw material the graphic design was build with, originating shapes, colors and even letters; their unique and bold attitude towards design, one that is capable of transforming the most familiar arounds us into the most unexpected, became the inspiration for a visual indentity that is always in motion, always changing. Video case at the end. As a designer and creative director at Pharus.🏆 Winner at IF Awards (Gold Award), Brazilian Design Awards (Gold Medal) &amp; selected as one of the highlights at the 2025 Brazilian Design Bienalle🔎 Featured with two Behance seals: Branding and Illustration__2021 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f4bd42d2e96e37b5ff0cf616b4a4056558953cef80282ba71ef3cea3c9af4dc1/283d1e118937625.6198058f4a52e.jpg" data-mid="244804291" border="0" src="https://freight.cargo.site/w/1000/i/f4bd42d2e96e37b5ff0cf616b4a4056558953cef80282ba71ef3cea3c9af4dc1/283d1e118937625.6198058f4a52e.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/beb9aea20bdcb08fd595877d80d4f280b454a8e7fb76ee3880d4f9350124f946/Campana_Case_small.002.jpeg" data-mid="109210391" border="0" 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data-src="https://freight.cargo.site/t/original/i/677253a06f3df8976230876908b71c73d45d8f2db10027dc01ee22c9730d10dc/Campana_Case_small.031.jpeg" data-mid="109210349" border="0" src="https://freight.cargo.site/w/1000/i/677253a06f3df8976230876908b71c73d45d8f2db10027dc01ee22c9730d10dc/Campana_Case_small.031.jpeg" /> https://itsluca.com/TransMissao Tue, 17 Sep 2019 01:55:17 +0000 It's Luca https://itsluca.com/TransMissao Transmissão's goal is to transform events by connecting the event production market&nbsp; to a team made exclusively of transgender men and women. As the creative idea, I designed a cord that symbolizes&nbsp; a human chain of people, connected to empower trans people by creating job opportunities. Transmissão leaves no one behind. As a designer and design coordinator at Pharus.__2018 <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/396f88518c95308190124a0a40d7a1ba23a7251a867418dd6d850eb92c18eb87/Untitled-Current-View3.jpg" data-mid="109204986" border="0" src="https://freight.cargo.site/w/1000/i/396f88518c95308190124a0a40d7a1ba23a7251a867418dd6d850eb92c18eb87/Untitled-Current-View3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a97ff7371e86a04f6380cc763aa87cf7b9818055427b15bd4edc9f11615da26e/637e3784146121.5d532fe4226ab.jpeg" data-mid="50752395" border="0" src="https://freight.cargo.site/w/1000/i/a97ff7371e86a04f6380cc763aa87cf7b9818055427b15bd4edc9f11615da26e/637e3784146121.5d532fe4226ab.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" 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border="0" src="https://freight.cargo.site/w/1000/i/62a018c7e72f473e40c306402026a2416f2d10df65973cbed37907d14affcdbd/76160584146121.5d532fe421142.jpeg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/4ae939cccf74b8907665ce1012afa9baeeae37eac38fbd20192cf64f24e80e73/ezgif-4-08f36f40245a.gif" data-mid="111917117" border="0" src="https://freight.cargo.site/w/1000/i/4ae939cccf74b8907665ce1012afa9baeeae37eac38fbd20192cf64f24e80e73/ezgif-4-08f36f40245a.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0159bdfbb3f3fe06e5e858eb833375700c456e8af68e4d00ba412c12936e2476/7c8e3b84146121.5d532fe42223c.jpeg" data-mid="50752393" border="0" src="https://freight.cargo.site/w/1000/i/0159bdfbb3f3fe06e5e858eb833375700c456e8af68e4d00ba412c12936e2476/7c8e3b84146121.5d532fe42223c.jpeg" /> https://itsluca.com/Serena Thu, 12 Feb 2026 23:57:21 +0000 It's Luca https://itsluca.com/Serena Serena Clean Energy: Omega Energia is a pioneering clean energy company with over 15 years of experience. The project involved a complete rebranding under a new name: Serena Energia. Moving away from the category’s overused “green” codes, the concept focused on what was true to Serena: a passion for bringing the energy of prosperity to everyone. This led to a choral tone across the brand and to a mobile-like icon, moved by the wind, which inspires eve As a creative director at Pharus. Features type customization by @Plau 🏆 Winner at the Brazilian Design Awards (Silver Medal) &amp; selected to the 2025 Brazilian Design Bienalle__2025 <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/c0b7e1fc34e879cf83d8f7bfb19a5f436485283683a197c4158bc24abc2c1231/Serena-01.png" data-mid="244791483" border="0" src="https://freight.cargo.site/w/1000/i/c0b7e1fc34e879cf83d8f7bfb19a5f436485283683a197c4158bc24abc2c1231/Serena-01.png" /> &nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b7dd4751d558ef374e28abb85ce086aa7cb7b7699d59b31aecbbda10b2ed9ba3/Serena-02.gif" data-mid="244775747" border="0" src="https://freight.cargo.site/w/1000/i/b7dd4751d558ef374e28abb85ce086aa7cb7b7699d59b31aecbbda10b2ed9ba3/Serena-02.gif" /><img width="2800" height="1575" width_o="2800" height_o="1575" 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data-src="https://freight.cargo.site/t/original/i/796ada891032c9e32edcfb87bb08503cf4eb59e26fe2b0c5066377abcc4e8a27/Serena-19.png" data-mid="244775764" border="0" src="https://freight.cargo.site/w/1000/i/796ada891032c9e32edcfb87bb08503cf4eb59e26fe2b0c5066377abcc4e8a27/Serena-19.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/4d9a817c5157dc52523395e03821b8215474c37b0010c8a9a350a2dc70f3e87a/Serena-20.png" data-mid="244791480" border="0" src="https://freight.cargo.site/w/1000/i/4d9a817c5157dc52523395e03821b8215474c37b0010c8a9a350a2dc70f3e87a/Serena-20.png" /> https://itsluca.com/Think-With-Google Tue, 17 Sep 2019 03:26:51 +0000 It's Luca https://itsluca.com/Think-With-Google Think With Google monthly report: provocative titles and drops of content challenge the reader to look closer into digital trends, in search of relevant and insightful data hidden in the many pixels of our everyday screens. Video case at the end! As a Design Coordinator at&nbsp;Pharus.🏆 Winner IF Awards 2021__2018-2019 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/37125fd4f9cd41603f42ce9e8671f2df26d23f8a848e05d9a3f454dbe9e061cc/1.jpeg" data-mid="100746107" border="0" src="https://freight.cargo.site/w/1000/i/37125fd4f9cd41603f42ce9e8671f2df26d23f8a848e05d9a3f454dbe9e061cc/1.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f1d9a99edb339b2d09b5ddb11aa811cf6a83b773b7d86329694c4eaeade90779/2.jpeg" data-mid="100746106" border="0" src="https://freight.cargo.site/w/1000/i/f1d9a99edb339b2d09b5ddb11aa811cf6a83b773b7d86329694c4eaeade90779/2.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0f82c0fd29cde0e43199db5773d6269614354e86a936b8197a052fadc50ecf13/3.jpeg" data-mid="100746105" border="0" src="https://freight.cargo.site/w/1000/i/0f82c0fd29cde0e43199db5773d6269614354e86a936b8197a052fadc50ecf13/3.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2eec4a0824019474000c8d379870ba2c00153f3915216ead18a8ab4d50cbbe02/4.jpeg" data-mid="100746102" border="0" src="https://freight.cargo.site/w/1000/i/2eec4a0824019474000c8d379870ba2c00153f3915216ead18a8ab4d50cbbe02/4.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/741ee3231a35d3f4c8fc46298ebf51530a32954fcd5c1d1ec189f91499fa56e5/5.jpeg" data-mid="100746101" border="0" src="https://freight.cargo.site/w/1000/i/741ee3231a35d3f4c8fc46298ebf51530a32954fcd5c1d1ec189f91499fa56e5/5.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c9926b02454fcf4435d93759e8fceaf68f852ec72920c2390f934fb42f74bc7/6.jpeg" data-mid="100746100" border="0" src="https://freight.cargo.site/w/1000/i/2c9926b02454fcf4435d93759e8fceaf68f852ec72920c2390f934fb42f74bc7/6.jpeg" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/0aa76c6975604b37dce3f295b0320d32e38bd21a3f73a7ade5e1fa871fadc0d9/7.gif" data-mid="100746099" border="0" src="https://freight.cargo.site/w/1000/i/0aa76c6975604b37dce3f295b0320d32e38bd21a3f73a7ade5e1fa871fadc0d9/7.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/78529f8124d5be19a020dfbe812ca4f3a3a138c88d0c212042abb9f945e6d4cd/8.jpeg" data-mid="100746098" border="0" src="https://freight.cargo.site/w/1000/i/78529f8124d5be19a020dfbe812ca4f3a3a138c88d0c212042abb9f945e6d4cd/8.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/58f6cfba2905ee8fe96251ec15495d527fbe84f4f5f4111e18e09b2daf87e504/9.gif" data-mid="100746097" border="0" src="https://freight.cargo.site/w/1000/i/58f6cfba2905ee8fe96251ec15495d527fbe84f4f5f4111e18e09b2daf87e504/9.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b60c9ff51bf442290e087d0956f762cc5ee23a9aca4e9888e900b0710941c9a1/10.jpeg" data-mid="100746095" border="0" src="https://freight.cargo.site/w/1000/i/b60c9ff51bf442290e087d0956f762cc5ee23a9aca4e9888e900b0710941c9a1/10.jpeg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/39984109c847abe41a4c1ad75c892b55529637acc0bdd8fd9e3b9fcc50a65ddf/11.jpeg" data-mid="100746094" border="0" src="https://freight.cargo.site/w/1000/i/39984109c847abe41a4c1ad75c892b55529637acc0bdd8fd9e3b9fcc50a65ddf/11.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1f3e90539dba93b95fee76bb55b436a6155d96c2a77698a49ea4f53c524dc7d5/12.jpeg" data-mid="100746093" border="0" src="https://freight.cargo.site/w/1000/i/1f3e90539dba93b95fee76bb55b436a6155d96c2a77698a49ea4f53c524dc7d5/12.jpeg" /> https://itsluca.com/Itau-BBA Mon, 16 Feb 2026 15:01:18 +0000 It's Luca https://itsluca.com/Itau-BBA Itaú BBA&nbsp;is Itaú’s corporate banking division. The new visual identity was created to reflect the brand’s new strategy and differentiate it from both competitors and other bank operations. Based on the concept “all perspectives of the financial market,” the system uses different angles of Itaú’s iconic symbol as a unifying graphic element, while photography follows the same perspective-driven approach to convey the scale of the segment. A black-and-orange palette adds sophistication and a contemporary tone to the identity. As a creative director at Pharus.&nbsp; 🏆 Winner at the Brazilian Design Awards (Gold Medal) &amp; selected to the 2025 Brazilian Design Bienalle __2022 <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/6f33f6ef7c82ec20b59ec66b023bca1543c7b3a11d32de9bcafbc58722d257f4/ITAUBBA-01.png" data-mid="244890840" border="0" src="https://freight.cargo.site/w/1000/i/6f33f6ef7c82ec20b59ec66b023bca1543c7b3a11d32de9bcafbc58722d257f4/ITAUBBA-01.png" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/eea331e610b9ced529480cb7c9456f778a705d9c8d4b1e2145d180fbbfeef85e/ITAUBBA-02.png" data-mid="244890841" border="0" src="https://freight.cargo.site/w/1000/i/eea331e610b9ced529480cb7c9456f778a705d9c8d4b1e2145d180fbbfeef85e/ITAUBBA-02.png" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/429f10265378ba42bcb119e72d7b6c50118e1ffda1b956fc1307d44b59077cef/ITAUBBA-03.png" data-mid="244890851" border="0" src="https://freight.cargo.site/w/1000/i/429f10265378ba42bcb119e72d7b6c50118e1ffda1b956fc1307d44b59077cef/ITAUBBA-03.png" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/78f85f4aab73832a5d483ab4a2d3059387389218b90cc3c8db8ad41d0073cb3e/ITAUBBA-03.png" data-mid="244890854" border="0" src="https://freight.cargo.site/w/1000/i/78f85f4aab73832a5d483ab4a2d3059387389218b90cc3c8db8ad41d0073cb3e/ITAUBBA-03.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/63c52f4d95969fce6ec80971843b1c90f519be7fce23cc57aaf340e0c0868fd5/ITAUBBA-07.png" data-mid="244890859" border="0" src="https://freight.cargo.site/w/1000/i/63c52f4d95969fce6ec80971843b1c90f519be7fce23cc57aaf340e0c0868fd5/ITAUBBA-07.png" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/f21793d727b51990ea0073023be451eac190ed40ff6e374a5f50673028fe146d/ITAUBBA-06.png" data-mid="244890856" border="0" src="https://freight.cargo.site/w/1000/i/f21793d727b51990ea0073023be451eac190ed40ff6e374a5f50673028fe146d/ITAUBBA-06.png" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/cb2766f6bbd5f8f0cbdaff175e19fca71690a31a5c26638127a9c070e6c36185/ITAUBBA-08.png" data-mid="244890860" border="0" src="https://freight.cargo.site/w/1000/i/cb2766f6bbd5f8f0cbdaff175e19fca71690a31a5c26638127a9c070e6c36185/ITAUBBA-08.png" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/500fcab131559fb183f79ad161f8f7624e2c3e5654e2d70db095a7e35ac81f44/ITAUBBA-09.png" data-mid="244890862" border="0" src="https://freight.cargo.site/w/1000/i/500fcab131559fb183f79ad161f8f7624e2c3e5654e2d70db095a7e35ac81f44/ITAUBBA-09.png" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/f1b4a85910c8b306285cff9dbff7db8fead119256e472b926822f4cd7031b988/ITAUBBA-10.png" data-mid="244890863" border="0" src="https://freight.cargo.site/w/1000/i/f1b4a85910c8b306285cff9dbff7db8fead119256e472b926822f4cd7031b988/ITAUBBA-10.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/6351c989e8fd4803a76521433cec113a92a6fd16fcfdbfbdd148413ec77724c7/ITAUBBA-04.png" data-mid="244890876" border="0" src="https://freight.cargo.site/w/1000/i/6351c989e8fd4803a76521433cec113a92a6fd16fcfdbfbdd148413ec77724c7/ITAUBBA-04.png" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/dd320d9e6af7f9621436b2e14fc16ae7f473d8683e3b2222ddadd4d056a0f2da/ITAUBBA-05.png" data-mid="244890866" border="0" src="https://freight.cargo.site/w/1000/i/dd320d9e6af7f9621436b2e14fc16ae7f473d8683e3b2222ddadd4d056a0f2da/ITAUBBA-05.png" /> &nbsp; https://itsluca.com/Costelata Fri, 13 Feb 2026 14:46:28 +0000 It's Luca https://itsluca.com/Costelata Costelata: In 2023, Costelata was launched with the purpose of reinventing the preparation of beef ribs. The visual identity and packaging pay tribute to the tradition of fogo de chão and its ties to the Brazilian countryside, using the concept “new pioneers of barbecue” and an icon of a cowboy on horseback. Paired with an elegant color palette, this icon brings sophistication to the language. The product is represented through an illustration style that explores rib anatomy without photography, while the can’s contours are used creatively as a graphic element, sometimes integrating with the illustrations and sometimes framing messages. As a designer and creative director at Pharus.&nbsp; 🏆 Winner at the Brazilian Design Awards (Silver Medal) &amp; selected to the 2025 Brazilian Design Bienalle__2023 <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/f9a208d4559d9401c75be18da4bdecd7124137bef2d6ea502a52b06bfc82b706/Costelata-01.png" data-mid="244792397" border="0" src="https://freight.cargo.site/w/1000/i/f9a208d4559d9401c75be18da4bdecd7124137bef2d6ea502a52b06bfc82b706/Costelata-01.png" /> &nbsp;<img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/9d43f8f3206de81c5ee1cf415e3408978f5e421a118222405d072f3500413c29/Costelata-02.png" data-mid="244792371" border="0" src="https://freight.cargo.site/w/1000/i/9d43f8f3206de81c5ee1cf415e3408978f5e421a118222405d072f3500413c29/Costelata-02.png" /><img width="2100" height="1181" width_o="2100" height_o="1181" data-src="https://freight.cargo.site/t/original/i/1fa2cc1568d5135c08eb62aa83b7e1d93d27e074b7a9cf814a57855023cae3dc/Costelata-03.gif" data-mid="244792372" border="0" src="https://freight.cargo.site/w/1000/i/1fa2cc1568d5135c08eb62aa83b7e1d93d27e074b7a9cf814a57855023cae3dc/Costelata-03.gif" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/13644423c2c50c34caf006fc437c7d9d738453625f2dc8062cbe63f8445a61fa/Costelata-05.png" data-mid="244792375" border="0" src="https://freight.cargo.site/w/1000/i/13644423c2c50c34caf006fc437c7d9d738453625f2dc8062cbe63f8445a61fa/Costelata-05.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/f4e92a03982938080a1da0efd14030e76f853e4f204779b4da9cdcfc22f311db/Costelata-04.png" data-mid="244792374" border="0" src="https://freight.cargo.site/w/1000/i/f4e92a03982938080a1da0efd14030e76f853e4f204779b4da9cdcfc22f311db/Costelata-04.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/588652660bedfd75730e4ff1a8775feb7c834ef636adbf47ddfa788c5ebef89a/Costelata-06.png" data-mid="244792376" border="0" src="https://freight.cargo.site/w/1000/i/588652660bedfd75730e4ff1a8775feb7c834ef636adbf47ddfa788c5ebef89a/Costelata-06.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/3b33cba8de48bb9046f9b3754b52b95f98ff750c63389da468ac3a9795f416bb/Costelata-07.png" data-mid="244792377" border="0" src="https://freight.cargo.site/w/1000/i/3b33cba8de48bb9046f9b3754b52b95f98ff750c63389da468ac3a9795f416bb/Costelata-07.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/707cc16855aa96ae0a9f7fb49ab29166b22ebaa62030da628cc044482729ea62/Costelata-08.png" data-mid="244792378" border="0" src="https://freight.cargo.site/w/1000/i/707cc16855aa96ae0a9f7fb49ab29166b22ebaa62030da628cc044482729ea62/Costelata-08.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/17d0a6e610a3e6719bdd4b2ae8521ed75ff48d5fb09236054b7f7acc15900bab/Costelata-09.png" data-mid="244792379" border="0" src="https://freight.cargo.site/w/1000/i/17d0a6e610a3e6719bdd4b2ae8521ed75ff48d5fb09236054b7f7acc15900bab/Costelata-09.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/c01500d37cdc7b5012ca43744e6a78f8b1aea5050b725258e5040b28a710d44e/Costelata-10.png" data-mid="244792381" border="0" src="https://freight.cargo.site/w/1000/i/c01500d37cdc7b5012ca43744e6a78f8b1aea5050b725258e5040b28a710d44e/Costelata-10.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/3d6f2a581b65d87f81474a6b449bf96d44956ff73f601879de167a2464fcaafe/Costelata-11.png" data-mid="244792382" border="0" src="https://freight.cargo.site/w/1000/i/3d6f2a581b65d87f81474a6b449bf96d44956ff73f601879de167a2464fcaafe/Costelata-11.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/162eeab9a65322e0ef0284aa2df50123722826e15dc6d7d9ae498076eff6b9e5/Costelata-12.png" data-mid="244792383" border="0" src="https://freight.cargo.site/w/1000/i/162eeab9a65322e0ef0284aa2df50123722826e15dc6d7d9ae498076eff6b9e5/Costelata-12.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/6e9c1c332c48c2d0e9e4bdf0d8fe0bbe2ccb6dbc33b8eba5f6493aa8442e99ed/Costelata-13.png" data-mid="244792384" border="0" src="https://freight.cargo.site/w/1000/i/6e9c1c332c48c2d0e9e4bdf0d8fe0bbe2ccb6dbc33b8eba5f6493aa8442e99ed/Costelata-13.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/d83013f7f2713894ce926635238c35b4e006a59ae97cd0c86d318015a09cb928/Costelata-15.png" data-mid="244792386" border="0" src="https://freight.cargo.site/w/1000/i/d83013f7f2713894ce926635238c35b4e006a59ae97cd0c86d318015a09cb928/Costelata-15.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/bfc9782ace283481bdb044cc22afa902518d7061938aa12280af5fd4b9684ed4/Costelata-14.png" data-mid="244792385" border="0" src="https://freight.cargo.site/w/1000/i/bfc9782ace283481bdb044cc22afa902518d7061938aa12280af5fd4b9684ed4/Costelata-14.png" /> https://itsluca.com/Coca-Cola-VIS-2020 Fri, 01 May 2020 21:54:18 +0000 It's Luca https://itsluca.com/Coca-Cola-VIS-2020 Coca-Cola VIS: a visual identity system for the 2020 year. How to remain faithful to the visual equities of the most iconic of brands, while still delivering surprising executions to the brazilian market?&nbsp; As a designer and a design director at Pharus.__2019-2020 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/72b0ae66db7ac4331258442d2b3ba0f9cc105b28ff78ffc3f71ae3c7afa797a8/f63ce194991723.5e8ca6fa44744_2.jpg" data-mid="69333137" border="0" src="https://freight.cargo.site/w/1000/i/72b0ae66db7ac4331258442d2b3ba0f9cc105b28ff78ffc3f71ae3c7afa797a8/f63ce194991723.5e8ca6fa44744_2.jpg" /><img width="1760" height="1160" width_o="1760" height_o="1160" data-src="https://freight.cargo.site/t/original/i/829c169e181dfb39ee8a65cbb468c5fb4d34760786c7d2e88487e332209aebea/494af694991723.5e8ca6fa45a2d.jpg" data-mid="69313672" border="0" alt="Design Sprint" data-caption="Design Sprint" src="https://freight.cargo.site/w/1000/i/829c169e181dfb39ee8a65cbb468c5fb4d34760786c7d2e88487e332209aebea/494af694991723.5e8ca6fa45a2d.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/8bf744282d7c35d9913c57ca400c6a1f0c6a38b6df32e2b9010095280fcba6b5/6480e594991723.5e8cbc0cf0166.gif" data-mid="69313675" border="0" data-scale="82" src="https://freight.cargo.site/w/960/i/8bf744282d7c35d9913c57ca400c6a1f0c6a38b6df32e2b9010095280fcba6b5/6480e594991723.5e8cbc0cf0166.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2fd4710db446f396355e90831c12b7c72e41160cfb10c90a7e7dd1d7ab354e5f/74162c94991723.5e8ca6fa43f5f.jpeg" data-mid="69313677" border="0" src="https://freight.cargo.site/w/1000/i/2fd4710db446f396355e90831c12b7c72e41160cfb10c90a7e7dd1d7ab354e5f/74162c94991723.5e8ca6fa43f5f.jpeg" /><img width="300" height="432" width_o="300" height_o="432" data-src="https://freight.cargo.site/t/original/i/6e852ffbc24662cb0d3a781f155d989b7fbcce3bf61af391e01b3c6e6e07b7c8/6b7c7794991723.5e8ca6f5b127e.gif" data-mid="69313663" border="0" src="https://freight.cargo.site/w/300/i/6e852ffbc24662cb0d3a781f155d989b7fbcce3bf61af391e01b3c6e6e07b7c8/6b7c7794991723.5e8ca6f5b127e.gif" />&nbsp; 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&nbsp;&nbsp;<img width="300" height="446" width_o="300" height_o="446" data-src="https://freight.cargo.site/t/original/i/20aa490bc59802629f593931c765c60a93174f08ba76873ccff07f7dfaf39ef1/fd508c94991723.5e8ca6f7b4a4f.gif" data-mid="69313692" border="0" src="https://freight.cargo.site/w/300/i/20aa490bc59802629f593931c765c60a93174f08ba76873ccff07f7dfaf39ef1/fd508c94991723.5e8ca6f7b4a4f.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d1d5d4ef82f2bfd9a41e5f2b450267e5de21847548730f9a5aac2a577e132285/fc409594991723.5e8ca6fa416ab.jpeg" data-mid="69313691" border="0" src="https://freight.cargo.site/w/1000/i/d1d5d4ef82f2bfd9a41e5f2b450267e5de21847548730f9a5aac2a577e132285/fc409594991723.5e8ca6fa416ab.jpeg" /> <img width="630" height="900" width_o="630" height_o="900" data-src="https://freight.cargo.site/t/original/i/843cfefa2da990244d6d716e8a034642c5743184a532b681b1fd65026182e26f/d93c6594991723.5e8ca6f97bbbb.jpg" data-mid="69313687" border="0" data-scale="63" src="https://freight.cargo.site/w/630/i/843cfefa2da990244d6d716e8a034642c5743184a532b681b1fd65026182e26f/d93c6594991723.5e8ca6f97bbbb.jpg" /> <img width="1400" height="787" width_o="1400" height_o="787" data-src="https://freight.cargo.site/t/original/i/bff41891c300774957c2c9b0ef3ef0650b1e7efda95cfdfa2bdfcab159a9873a/29ed9d94991723.5e8ca6f8d12d8.jpg" data-mid="69313669" border="0" src="https://freight.cargo.site/w/1000/i/bff41891c300774957c2c9b0ef3ef0650b1e7efda95cfdfa2bdfcab159a9873a/29ed9d94991723.5e8ca6f8d12d8.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1bea08f825807a3d5dfb5155c8424cdde1fe31bdd619c183644be10df2e8b70c/a677a694991723.5e8ca6fa41e7f.jpeg" data-mid="69313680" border="0" src="https://freight.cargo.site/w/1000/i/1bea08f825807a3d5dfb5155c8424cdde1fe31bdd619c183644be10df2e8b70c/a677a694991723.5e8ca6fa41e7f.jpeg" /><img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/da930334da153821f532bf99adfc16ebdfd280bb9adc0e5c8212ff7c925f0282/5d34ed94991723.5e8ca6fa42604.jpg" data-mid="69313661" border="0" src="https://freight.cargo.site/w/1000/i/da930334da153821f532bf99adfc16ebdfd280bb9adc0e5c8212ff7c925f0282/5d34ed94991723.5e8ca6fa42604.jpg" /> <img width="1760" height="1160" width_o="1760" height_o="1160" data-src="https://freight.cargo.site/t/original/i/952ab832abf174d0173b05e8fcb036a1adcc7fbd8785d4c020bb48ba75e85328/bea13594991723.5e8ca6fa489a2.jpg" data-mid="69313683" border="0" src="https://freight.cargo.site/w/1000/i/952ab832abf174d0173b05e8fcb036a1adcc7fbd8785d4c020bb48ba75e85328/bea13594991723.5e8ca6fa489a2.jpg" /> <img width="1400" height="1054" width_o="1400" height_o="1054" data-src="https://freight.cargo.site/t/original/i/3d6ce9defbf9d8179e47b1f96e10e812b8bb4152e9600d5d51529a48bbd54231/c5f41f94991723.5e8ca6f97c22e.jpg" data-mid="69313685" border="0" src="https://freight.cargo.site/w/1000/i/3d6ce9defbf9d8179e47b1f96e10e812b8bb4152e9600d5d51529a48bbd54231/c5f41f94991723.5e8ca6f97c22e.jpg" /> <img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/e943fbcaf5f25f3e734d853ffd3bf24e15036acab54c7acd2853124b8dc5517e/b7d56b94991723.5e8ca6f9c947e.jpg" data-mid="69313682" border="0" src="https://freight.cargo.site/w/1000/i/e943fbcaf5f25f3e734d853ffd3bf24e15036acab54c7acd2853124b8dc5517e/b7d56b94991723.5e8ca6f9c947e.jpg" /> <img width="1400" height="788" width_o="1400" height_o="788" data-src="https://freight.cargo.site/t/original/i/c17e9f58e859fc8e201952d50dc36e76d8c7fd53d50eb2b95722c1663351f1ae/15b16594991723.5e8ca6f9c9c0e.jpg" data-mid="69313666" border="0" src="https://freight.cargo.site/w/1000/i/c17e9f58e859fc8e201952d50dc36e76d8c7fd53d50eb2b95722c1663351f1ae/15b16594991723.5e8ca6f9c9c0e.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/983040485d4b92705695b3d9ffdee510a3e8127bc3f3a4f00ab7f7c66e31d860/9dc27d94991723.5e8ca6fa46d60.jpg" data-mid="69313665" border="0" src="https://freight.cargo.site/w/1000/i/983040485d4b92705695b3d9ffdee510a3e8127bc3f3a4f00ab7f7c66e31d860/9dc27d94991723.5e8ca6fa46d60.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/129054a4f9263bce148bf3bc744ab22692f8c4089f2b3bac20217fad23edc123/cf5a2f94991723.5e8ca6fa40f61.jpg" data-mid="69313686" border="0" src="https://freight.cargo.site/w/1000/i/129054a4f9263bce148bf3bc744ab22692f8c4089f2b3bac20217fad23edc123/cf5a2f94991723.5e8ca6fa40f61.jpg" /> https://itsluca.com/Avon-LOV-U Fri, 13 Feb 2026 17:39:01 +0000 It's Luca https://itsluca.com/Avon-LOV-U Avon LOV|U is Avon’s new fragrance, which approaches love in an innovative and contemporary way. The bottle design, based on a reinvention of the classic heart icon, symbolizes a complete love, not one idealized as “halves.” The two ellipses of the shape come together when handled, revealing the living icon of Avon Lov|U. This flexibility allows for product variants and future relaunches, while conveying a powerful and distinctive message for the brand. The solution is also economically viable, as it leverages an existing cap within Avon’s ecosystem. As a designer and creative director at Pharus. 🏆 Winner at the Brazilian Design Awards (Silver Medal), at the ABRE Packaging Awards (Silver) &amp; selected to the 2025 Brazilian Design Bienalle__2022 <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/4f25710f9538005e00ff75afa8bb65eb9298297212b2b1e1c126b793f95b48df/LOVU-01.png" data-mid="244806212" border="0" src="https://freight.cargo.site/w/1000/i/4f25710f9538005e00ff75afa8bb65eb9298297212b2b1e1c126b793f95b48df/LOVU-01.png" /> &nbsp;<img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/11eb7436a5189676e9145056b60303f37ddf175c3eb503a4acc195727e39e8b9/LOVU-02.png" data-mid="244806213" border="0" src="https://freight.cargo.site/w/1000/i/11eb7436a5189676e9145056b60303f37ddf175c3eb503a4acc195727e39e8b9/LOVU-02.png" /><img width="2800" height="1575" width_o="2800" height_o="1575" 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